The Big Idea
REFs — Repeatable Editorial Franchises — are a cross-channel alignment system for the marketing stories Vistaprint shares with customers. By designing consistent campaign, product, and web branding around a single narrative, every touchpoint tells the same story: site, email, editorial articles, blogs, and social.
The result is a scalable content engine that sparks new ideas for small and large businesses alike, while driving sales for Vistaprint's full range of offerings and products.
A goal relevant to a specific season, market, or industry is described — then the top three Vistaprint products best suited for the job are outlined.
A real small business owner highlights their products as brand ambassador, sharing how they use Vistaprint to grow and differentiate their business.
Inspires customers with intuitive ways to make a difference to their business — improving sales through small, nuanced branding decisions.
