The Big Idea
Gaucher disease Type 3 hides behind Type 1. The neurological signs that set it apart, like gaze palsy, are often mild or missed early on, so physicians classify it as Type 1 until those signs surface. The average delay to diagnosis: over seven years.
So we built the disease as a paper doll chain, the kind every physician remembers folding as a kid. Each doll hides a different organ: the brain, the skeleton and vessels, the eyes where gaze palsy often shows first. Unfold the chain, see the whole disease. When multiple symptoms converge, Gaucher disease unfolds.
Every doll was hand-cut from construction paper with Pict Studio and shot practical. No renders. That same handmade feel carries through the brochure, infographic, flashcards, and banners.
