The Big Idea
COVID-19 brought mass closures, uncertainty, and being stuck inside — the opposite of what science is: adventure and discovery. The Museum of Science was ready to reopen its doors and needed a campaign to reflect that there was now "more space to explore."
MOS expressed through this campaign that not only did they leave no stone unturned to deliver a safe and engaging in-person experience, they also offer a full suite of virtual opportunities to engage on your own terms, wherever and whenever you want.
"Welcome Back Scientists" was born from optimism and exploration — much like science itself.
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