Blue Cross Blue Shield MA
#TheBlueBikesEffect

Transitioning from Hubway to Blue Bikes, a city-wide rideshare program, Blue Cross Blue Shield needed a campaign to promote this change and get the public familiar with the Blue Bikes model.

Throughout Boston, this campaign promoted and improved the ride sharing program, getting Bostonians from point A to point B. An accomplishment in itself if you know Boston's rush hour traffic and chronic public transportation issues.

#TheBlueBikesEffect became the rallying point, a social-first platform celebrating the ripple effect of choosing two wheels over gridlock.