The Big Idea
With the release of online ordering, Ninety Nine Restaurants needed to promote this new addition to their business model. The messaging had to be community and family focused, convenient, and speak to both a working professional and busy stay-at-home parent.
Each URL in the campaign copy is a purchased domain name that redirects to Ninety Nine's online ordering page — turning the ads themselves into the destination.
Ads were targeted for social as well as out of home in high traffic commuting areas such as the commuter rail, the T, and 93 North.
Social
Out of Home
